Build a brand people understand and remember

New businesses that already have an approved name and basic positioning, and need a professional logo with a clear, usable visual foundation.

• One kickoff meeting of up to 45 minutes
• Business and brand context
• Audience and visual preferences
• Focused visual review of up to 3 client-selected competitors
• Visible identity and differentiation only - not business or market strategy

• 2 initial logo concepts
• 1 selected concept developed and refined

• Primary logo
• Secondary or simplified variation, where applicable
• Standalone mark or icon, where applicable
• Colour, monochrome and reversed versions
• Core colour palette with HEX, RGB and CMYK values
• Primary and supporting typography
• Essential logo, colour and typography guidelines

3 simple brand applications selected from the approved applications list.

• 2 consolidated revision rounds on the selected concept
• One consolidated response from the authorised representative per round
• AI, EPS, SVG, PDF, PNG and JPG files, as relevant
• Final files are released after full payment

Payment: 50% to begin and 50% after final approval before final or open files are released.

Not included: strategy, positioning, research, naming, tagline development, trademark work, bilingual systems, custom illustration or lettering, packaging, extended applications, websites, printing or supplier coordination. A second-language system is quoted separately.

Businesses that already have an approved name and clear business direction, and need a distinctive identity system that can be applied consistently across their main touchpoints.

• One discovery and creative-direction session up to 90 minutes
• Review of business context, audience, personality and visual needs
• Focused review of up to 5 agreed competitors
• Review of category conventions and visual differentiation opportunities

• 2 complete creative directions
• Each may show logo approach, colour world, typography and visual style
• 1 selected direction developed into the final identity

• Primary and secondary logos
• Standalone mark or icon
• Responsive logo variations where applicable
• Colour system and typography hierarchy
• Supporting elements or patterns
• Imagery direction and basic layout principles
• Complete practical visual guidelines

3 simple applications selected from the approved list, with organised open, vector, print-ready and digital identity files.

• 2 consolidated rounds on the selected creative direction
• 1 consolidated round on guidelines and included applications
• A new direction or reopening an approved direction is outside scope
• Final guidelines and approved application files are released after full payment

Payment: 50% to begin, 30% after approval of the selected creative direction and 20% before final guidelines and open files.

Not included: brand strategy, positioning, naming, tagline development, trademark or primary market research, bilingual systems, packaging, extended collateral, website or application design, custom illustration or lettering, printing and supplier coordination. Licensed third-party assets are separate unless included in writing.

New businesses that need a clear brand foundation, positioning, verbal identity and complete visual identity developed as one connected system. The package begins with one final approved brand name; naming is not included.

• One workshop up to 2 hours with the founder and up to 2 key decision-makers
• Business, objectives, audience, market context, challenges and ambition
• Desk-based review of up to 5 agreed competitors
• Up to 2 primary audience segments

• Purpose, vision and mission where relevant
• Values, promise and personality
• Differentiators and value proposition
• Audience and category context
• Core need and point of difference
• Positioning statement and reasons to choose the brand

• Brand story and elevator pitch
• 3-5 key messages
• Tone of voice with basic do and don't examples
• Short brand description
• Up to 3 tagline directions and refinement of 1
• 2 creative directions and development of 1 selected direction
• Complete logo suite, colour, typography, supporting elements, imagery and layout principles

• 5 simple applications
• Up to 3 packaging pieces within 1 product family
• 1 master packaging concept and up to 2 adaptations
• 1 presentation mockup per included piece
• Print-ready artwork based on final client- or printer-supplied dielines

Each SKU, size or separate dieline counts as one packaging piece.

• Reviews are organised by project phase
• Feedback must be consolidated by the authorised representative
• Reopening an approved phase or changing strategy is outside scope
• The exact review allocation is confirmed in the proposal
• The client or printer supplies accurate dielines and all mandatory product information

Payment: 50% to begin, 30% after strategy and selected direction approval and 20% before final guidelines and open files.

Not included: naming, trademark or legal availability work, primary field research, brand architecture, additional brands, bilingual systems, websites, launch campaigns, photography, complex illustration, packaging engineering, dieline creation, samples, printing, extended supplier coordination or regulatory review. The client remains responsible for packaging compliance.