Digital Foundation
A structured monthly solution for a credible, consistent and well-managed digital presence.
Managed content and Meta Ads for a consistent digital presence.
12 static or carousel pieces across 2 platforms, with Stories and profile optimization.
Meta Ads: 1 campaign, up to 3 ad sets and 6 ads; managed budget up to AED 5,000.
Not included at this level.
Basic community support, Instagram-to-WhatsApp flow and Google profile support.
Monthly report, competitor snapshot and one 45-minute strategy call.
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Content
- Up to 12 original static or carousel pieces across 2 platforms
- Up to 4 carousels
- Stories planned as needed around the approved calendar
- Copywriting, creative direction, scheduling and publishing
- Basic profile, bio, link and CTA optimization
Paid media
- 1 agreed Meta campaign
- Up to 3 ad sets and 6 ads during the month
- Managed media budget up to AED 5,000
- Media spend paid separately by the client
SEO & website
SEO and website work are not included in Digital Foundation.
Customer touchpoints
- Basic business-day monitoring and routine responses
- 1 Instagram response flow directing relevant inquiries to WhatsApp, where supported
- Basic optimization of 1 eligible Google Business Profile
- Responses to up to 20 new reviews per month
Reporting
- Public snapshot of up to 3 competitors
- Monthly report within 5 business days after month-end
- 1 strategy call up to 45 minutes
Main exclusions
Photography, video, Reels, influencers, website work, SEO, advanced automation, CRM, media spend and third-party subscriptions.